Why it exists
Useful software should not need surveillance.
Apps For Privacy was started to reject the quiet assumption that behavior capture, ad systems, and weak ownership are normal parts of product design.
Founder Joe Gould has worked in Information Technology and Cybersecurity in the financial industry for over two decades. Privacy is very important to him, and that conviction is part of what pushed this company into existence.
The brand is American-built because accountability matters. The goal is not just to say the right thing, but to build the company around the right incentives.